Post-test insights
After each playtest, Lovelace turns observations into prioritized actions.
Typical deliverables
Section titled “Typical deliverables”- Executive summary
- Key findings with concrete examples
- Player quotes and evidence
- Actionable recommendations
- Priority framework for next steps
How prioritization is handled
Section titled “How prioritization is handled”Insights are prioritized using recurrence, trend strength, and expected impact on player experience and product goals.
Combined value with market research
Section titled “Combined value with market research”Playtests show what players do in your game.
Market research explains the broader expectations and motivations players bring with them.
Used together, they provide a more complete basis for roadmap and messaging decisions.